Blizzard recently made a great step in the right direction recently with their new Armory web portal. It allows you to check out your WoW characters (and other's) offline (well, not offline, but rather not logged in and running the WoW client). In other words, there is now yet another way to get distracted at work.
There's a lot of people freaking on the WoW forums over this breach of privacy. I personally could care less. There are already plenty of census sites for WoW - this one just makes it official and does it better.
So, in the interest of full disclosure, here are my top 3 WoW characters:
This whole topic of web presence for MMOs reminds me of an interesting post on Raph Koster's blog. It sounds like Lord of the Rings Online is going to have a bunch of great community features like a gamelore wiki, character blogs, and a Google maps view of the world. Which all sounds really really cool. The whole definition of an MMORPG is that it's an RPG, but with gobs and gobs of people. Any feature that reinforces that "M" is a good thing.